Connectivity Wireless Solutions helps clients and carriers ensure that new builds and existing facilities have the best cell service possible.
By Eric Slack
An industry-leading technology solutions provider, Connectivity Wireless Solutions is a major player in the distributed antenna system (DAS) space. The company has more than 300 years of combined RF industry experience and was one of the first companies to break into the DAS industry. It has provided thousands of unique solutions to meet the wireless needs of venues and facilities throughout the country since it was founded in 2008 by industry veterans.
“Our original vision was based on addressing the lack of consistency and ability to deliver in-building wireless systems from an integrator standpoint,” CEO Clayt Mason says. “Initially, we wanted to build the first national wireless integrator company that could serve carriers nationwide and provide consistency and excellent service. We’ve done that, and now our focus is on the enterprise market and end-use customers, drawing on our experience with all of the major carriers.”
Headquartered in Atlanta, Connectivity has integrated systems across virtually every market and industry, including healthcare, government, hospitality, higher education, high-rise property, public safety and public venue facilities. Working on new builds and existing structures, the company provides nationwide service with strategic regional offices, and it has thus far completed more than 2,500 wireless installations and more than 400 million square feet of coverage.
“Today Connectivity is focused on some of the largest DAS project in the country such as Texas Motor Speedway, One World Trade Center, General Motors, University of Iowa and many others,” Senior Vice President of Sales and Marketing Bryce Bregen says.
The Right Fit
As an industry-leading technology solutions provider, Connectivity works to match each customer with the right technology to ensure that its wireless and IT network needs are met. The company also maintains active membership in industry and trade organizations that promote professionalism and expertise in the DAS space.
“We work with different wireless subcommittees to help establish DAS practices and help our industry evolve,” Bregen says.
The process of putting together a DAS solution can be long and complicated. Connectivity looks to take a consultative approach to each project. Carriers, public entities, enterprises and more are looking to solve problems related to in-building wireless service, so Connectivity works with clients and wireless carriers to plan, design and install a system that will provide solutions for all parties.
On new construction projects, ensuring strong wireless coverage is now as important as installing an HVAC system. Connectivity works with data consultants, and electrical and low voltage contractors, among others, to facilitate planning for these kinds of installations. “We take a consultative approach because it can often take up to several years before construction begins, and in order for the project and system to operate most successfully, all parties involved must be made aware of the legal and physical requirements on the front end,” Mason says.
With retrofits, Connectivity understands the nuances of working with enterprises on a budgeting process and working around existing operations. “When speaking to customers with existing facilities, we look to find out what issues they are having,” Bregen says. “We learn their long-term goals, conduct a needs assessment and engage in testing to determine coverage in buildings to see if there is a strength issue or a quality issue. We engage carriers early on in the process, and we are involved in every step of designing, building and maintaining the systems.”
Because Connectivity takes a customer-advocate approach to business, it is important for the company to provide turnkey service. The company has put systems in place that allow it to handle everything from consultation on client needs and planning to carrier coordination, design, project management, deployment, closeout packages and long-term maintenance.
“When speaking with a customer, it is important for us to be able to see the big picture—everything from start to finish, and beyond—in order to build a relationship with them for the long haul,” Mason says. “It is not just about meeting an immediate need. The system needs to continue to function and suit their long-term plans. For example, our project with the University of Iowa required a convergence play to provide more than cellular – tying in DAS, Wi-Fi and PON system needs over a fiber-optic network.”
Connectivity has made a point to stay on top of technological evolution to ensure its team is up to date on the latest DAS systems and emerging technologies. There is not a one-size-fits-all answer to every DAS solution, which is why Connectivity prioritizes understanding the ins and outs of all technologies and how they can be best blended to meet customer needs.
“We put a great deal of effort into developing and reviewing our project management processes to ensure that our customers receive the kind of service they deserve,” Mason says. “We also spend a lot of time conducting and reviewing quality assessments. We request candid customer feedback after every job we complete. That feedback helps us determine how well we are meeting customers’ needs and measure our consistency in providing a good experience.”
Looking ahead, Connectivity sees promising opportunity in verticals such as higher education, commercial real estate and healthcare. Because it is solely focused on the DAS marketplace, the company believes it can continue to succeed by targeting larger, complex projects that require a great deal of expertise.
“The size of these projects makes for big commitments from enterprises and carriers that span budget cycles,” Bregen says. “That is why we have to be sure that when we take on projects we can provide good long-term solutions.”
“There are integrators that can install systems, but our competitive advantage lay in our technology expertise and in our proven ability to deliver,” Mason adds. “Connectivity shines in reliably identifying and meeting the needs of all parties involved in order to deliver a successful project and a successful system—fully operational an on-air.”