In today’s residential construction market, the routine of buying land, breaking ground, building new homes and expecting people will come to you is timeworn and passé. Just waiting for customers to visit guarantees failure. You need to be proactive and engage with potential buyers, and that means you must establish and maintain strong relationships where customers are performing a majority of their leisure activities. That area now is social media.

As more local consumers look for construction companies online, if your marketing plan is still primarily offline, you could be missing out on customers. Luckily, you don’t have to start from scratch when developing your online marketing plan. You can transition many types of offline advertising you may be doing now to the Web.  Here are five ideas to consider: 

When asked what their jobs are, most employees respond by naming their job titles such as electrician, plumber or estimator. Yet, the more accurate and desired answer is, “to make money for the company.” Employees accomplish this by working both efficiently and productively, which are often intertwined.

Golf, like many other industries in the United States, has been hit hard by the slumping economy. Public golf courses are battling for market share, and private clubs are scrambling to attract new members and retain existing ones.

Despite a struggling economy, solar energy has become one of the fastest growing industries in America. The total size of the U.S. solar market grew 67 percent from $3.6 billion in 2009 to $6 billion in 2010, according to the “U.S. Solar Market Insight: Year-in-Review 2010,” published by the Solar Energy Industries Association and GTM Research. This astonishing growth has continued in 2011. During the first quarter of 2011, grid-connected solar photovoltaic (PV) installations grew 66 percent over the same period in 2010.

The senior management of LCS Construc­tors Inc. (LCS) founded the company with a personal commitment to maintaining a safe work environment for its employees and to delivering a safe work environment to the end users of the facilities we build. We believe our attention to safety is ethically responsible, but we understand it is also good business.

A pricing strategy is one of the most crucial business policies a contractor or builder needs to establish. As nearly everyone in this industry can attest, it’s a decision fraught with uncertainty. After all, no one business model governs all circumstances, leaving the builder to rely on everything from analytics to competitor intelligence to gut feelings before rendering the policies and procedures that could permanently impact profitability. Phrases such as “cost basis,” “market basis,” “value pricing” and “psychology based marketing” can lead to endless second-guessing even after the key decisions are made.

I’ve often considered myself a problem solver. As a student of architectural engineering at Penn State, I was constantly searching for shortcuts to solutions. I found that with a large course load I needed to develop tools and tactics that gave me the greatest chance for success.

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