Concrete Facts

 OP WORLD OF CONCRETE 01(Photo courtesy of World of Concrete)

 By the Editors of Construction Today

A record number of people night attend World of Concrete in January. A show executive explains what keeps them coming back to the annual event. Construction Today recently caught up with Steve Pomerantz, senior marketing manager of global exhibitions, to ask what to expect at the 2019 World of Concrete (WOC) trade show Jan. 22-25 in Las Vegas.

Construction Today: More than 58,000 people attended World of Concrete in 2018 and the numbers and you said you expect the number to increase for the 2019 show. Why is that?

Steve Pomerantz: The No. 1 reason is that concrete is the foundation for every construction project. The commercial and residential construction markets, as they pertain to concrete and masonry, are strong right now with so many new technologies and products available, and concrete and masonry professionals want to see them and experience them in person.  

The 2019 show is more than 55,000 square feet larger than 2018 show with more than 1,500 exhibiting companies. More exhibiting companies and about 300 brand-new exhibitors will be presenting thousands of products, technologies, equipment and services, all focused on those who are working with concrete and masonry every day.  

Another draw is the WOC Education Program, which provides attendees knowledge of their trade and valuable business skills. WOC 2019 offers more than 180 educational sessions including 90-minute and 3-hour seminars, interactive workshops, hands-on training, certification and industry training. 

CT: Despite its very strong American brand, World of Concrete is an international show. What is the proportion of non-American brands exhibiting?

SP: Each year, WOC attracts approximately 240 international companies that exhibit products, tools and machinery used in the production, transport, handling, placement, treatment and finishing of concrete. Many are exhibiting at WOC not only to expand to the U.S. market, but also to sell to professionals coming from Asia, South & Central America, Europe, etc.  They look at WOC as an international marketing opportunity.

CT: Regarding technologies, what will be new at the 2019 show?

SP: There are three important trends that will be on display this year.  Concrete material technology is evolving. We are hosting a seminar in the use of self-compacting concrete that will provide up-to-date information for engineers, contractors and producers. Concrete repair continues to be an important topic. Our South Hall will feature more than 300 exhibitors offering the newest technologies to help make concrete repair more durable. Managing big data is becoming the key to profitability. Our expanded technology area, located in the North Hall, will showcase the current managerial software and innovations that will help reduce operating costs and increase efficiency.

CT: What is your view about this industry? Where does it go from here?  

SP: The concrete construction industry is about to experience its greatest evolution in more than a century. Innovations such as virtual reality, building information modeling, and automation are changing the techniques used in how structures are built. Attendees will have the first look at the various technologies being used to construct the buildings of the future. And intermeshed with an influx of technology, World of Concrete continues to welcome all aspects of concrete technology – including shotcrete, tilt-up concrete, precast concrete, and post-tensioned construction. World of Concrete in Las Vegas continues to be the meeting place of global emerging concrete construction technologies.

For more information about WOC, visit www.worldofconcrete.com

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