Blog 53 IncentivesBy Brian Binke

Once you’ve landed the best candidates for your construction jobs, the focus of your organization should shift to employee retention strategies. As a matter of course, retention should be an ongoing focus for your firm. Losing skilled workers, especially during a labor crisis, will negatively impact your company’s bottom line through lost time, slower project completion, and repeated training. A great way to help with retention is to implement performance-based incentives.

image1By Roy Rasmussen

Communications problems can cripple your business. When communications break down between your company’s team members or between your staff and customers, the result can be stalled workflow, misunderstandings and even lost workers and clients.

One root of companies’ communications crisis is reliance on outdated equipment. Here’s a look at current communications tools that can help you improve your construction company’s internal and external communications and boost your efficiency and your profits.

Unified Communications Platforms

Unified communications (UC) tools have been around for decades, but today’s best-in-class unified platform solutions offer an unprecedented level of sophistication and efficiency. Once centered around landline systems that integrated phone and fax features, today’s UC tools use a virtual platform that incorporates cutting-edge communications methods including VoIP, HD voice that eliminates background noise, video chat and conferencing and instant messaging.

Today’s leading unified communications platforms also incorporate cloud contact center features that can improve your external customer communication as well as your internal communication. A cloud contact center provides a single platform your service team can use to consolidate customer communications from all channels, providing your customers with a seamless omnichannel experience when tickets migrate from one channel to another. UC tools also integrate with customer relationship management apps, so your contact center team always has instant access to all the information they need to assist your customers and to take advantage of upsell opportunities.


Chatbots can automate the process of responding to online customer service inquiries from your website or apps such as Facebook Messenger. Chatbots can also recognize inquiries that need human assistance and direct them toward your available representatives in the order tickets are received.

Using chatbots allows you to be present to your customers 24/7 so that you don’t miss any potential business. At the same time, chatbots save time for your customers and your staff, boosting your customer satisfaction rate and saving you money on labor.

3-D VR and AR Presentation tools

Virtual reality (VR) and augmented reality (AR) technology provides construction companies with a powerful tool for presenting 3-D models of sites to clients and team members. You can use 3-D VR and AR models to present clients and contractors with realistic previews of proposed blueprints in order to get input and make modifications. Wearing VR headsets allows clients to experience an immersive view of what the proposed design would actually look and feel like, allowing for more persuasive sales presentations and better communication about desired specifications.

You can also collect 3-D images of projects as they develop by using technology such as mobile cameras and drones, helping you present clients with updates on project progress. This can also serve as a powerful tool for assembling time-lapse videos of project progress in order to create dramatic marketing presentations.

Unified communications platforms, chatbots and virtual augmented reality are some of today’s most useful communications tools for construction companies. Deploying these tools can streamline your internal efficiency, improve your customer communications and make your company more efficient and more profitable.

Roy Rasmussen, coauthor of "Publishing for Publicity," is a freelance writer who helps select clients write quality content to reach business and technology audiences. His clients have included Fortune 500 companies and bestselling authors. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing and career planning.

shutterstock 285047216By Alison Stanton

As a business owner, it goes without saying that you are committed to staying compliant with the Occupational Safety and Health Act (OSHA). But as you have found out firsthand, wanting to prevent workplace injuries and illnesses and keep your workplace safe as per the OSHA standards requires constant vigilance as well as a keen knowledge of the rules and regulations.

In order to help ensure that your company is compliant with OSHA requirements, check out the following tips:

ThinkstockPhotos 584210406By Construction Today staff editor

Travelers’ latest Risk Index identified three major risks in the construction industry: 1) the ability to attract and hire qualified workers, 2) employee safety and 3) the changing workforce. Other emerging risks include the potential for a cyber attack and distracted driving.

shutterstock 578108446By Roy Rasmussen

A would-be thief got more than he bargained for when he tried to steal a $1,200 saw from a construction site in University Park, Texas. When the suspect tried to get in his car and flee, one construction worker jumped on the hood to prevent him from seeing the road, while others pursued in a pickup truck. The truck then began bumping the car to force it off the road, knocking the back off of the vehicle. Instead of getting away with the saw, the thief barely escaped a beating, and was eventually caught and arrested.

Blog 42 Mediocre TalentBy Brian Binke 

Settling for mediocre talent could be sabotaging your construction company’s success and shaving thousands of dollars off your bottom line. Since there is an ongoing labor shortage to fill construction jobs, some companies are attempting to resolve the issue by hiring subpar workers. Although it might seem like convenient, short-term solution, it’s a costly mistake that will only hurt your bottom line in the long run.

Blog 41 Assisted LivingBy Brian Binke

American Baby Boomers are retiring in record numbers and are often looking to simplify their living arrangements. With the number of Americans over 65 years expected to (more than) double to 88.5 million by 2050, it’s easy to see that assisted living construction will be in high demand. Even though a significant portion of the aging population prefers to remain in their own homes, there are also those who need more specialized living arrangements that are typically provided by senior living communities, nursing homes or assisted living facilities.

ThinkstockPhotos 492914418By Liz Holland

Mixed-use commercial property design is clearly in vogue across the country, but turning the vision of “Live, Work, Play” into reality isn’t easy. How does a developer maximize profitability and minimize road blocks? Through clear, constant communication and condensed timelines.

There’s an inherent push-pull with these types of projects from Boston to Chicago to Houston. Residential and office tenants want to see that first-floor retail hub they were promised in place on move-in day. But retailers and restaurants prefer to wait until loads of built-in shoppers are daily traffic before they commit.

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