3 Strategic Resources to Accelerate Your Construction Business SuccessBy Roy Rasmussen

The construction industry is booming, with 75 percent of firms expanding their payrolls this year in light of optimism over falling taxes and regulatory burdens, according to the Associated General Contractors of America.

However, offsetting this is concerns that steel tariffs will increase the overall costs of construction and infrastructure projects, thereby raising the cost of raw materials and causing layoffs.

As construction firms grapple with this sense of optimism and challenge, experts say it's important to do everything in your power to capitalize on opportunities and offset costs. Here are three strategic resources that can help propel your construction business to the next level.


1. Building Information Modeling

Considered to be the future of project information, building information modeling is expected to be the top strategic trend in construction in 2018. In particular, BIM software enables users to present a digital 3-D or animated depiction of building projects that are under proposal or in production.

Ultimately, the ability to have this level of sophistication on file can empower your marketing efforts and bids, thereby enabling your construction firm to present a more dynamic vision of building projects. BIM also helps improve efficiency by allowing issues to be worked out digitally prior to physical construction in order to reduce conflict and rework.

2. Cloud Contact Centers

Another strategic tool that can benefit construction firms is cloud contact centers. In fact, employing a contact center in the cloud can provide your firm with a centralized digital platform that employees can use to coordinate communication with both clients and colleagues, regardless of their location or the type of device they're using.

Ultimately, this facilitates greater collaboration, which is crucial for effective construction project management. It's also projected to boost collaboration and sales efforts by providing a central repository of information on client account history and buyer profiles, making it easier to understand client motivations and behaviors.

3. Construction Project Management Apps

Construction project management apps are one of today’s most important tech tools for leading building companies. In fact, this software automates key project management functions including project scheduling, workload assignment management, collaboration, file sharing, accounting and billing.

By decreasing the time consumed by these tasks, construction project management software increases construction team efficiency, keeps projects running on time and trims expenses. It can also track project analytics, enabling companies to make more informed decisions. For instance, being able to accurately estimate the volume of materials and inventory timetable requirements needed for a specific project can decrease wasted project time, thereby saving money and boosting client satisfaction.

Building information modeling, cloud-based contact centers and construction project management apps are three of the top strategic tools available to construction firms today. Incorporating these tools into your workflow can help you avoid rework, streamline communication with your clients and workers, and save money by increasing project management efficiency. Ultimately, this can give your company a crucial edge in today’s competitive construction market, enabling you to capitalize on the emerging construction boom.

Roy Rasmussen, coauthor of "Publishing for Publicity," is a freelance writer who helps select clients write quality content to reach business and technology audiences. His clients have included Fortune 500 companies and bestselling authors. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing and career planning.


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