Is Social Media an Important Business Driver in Construction?

ThinkstockPhotos 483199661By Courtni Wisenbaker-Scheel

Social media has become the glue that holds our world together in a lot of ways now. Like it or not, if your construction business doesn’t have a strong digital presence, then you’re likely losing out on new clients to competitors that do have one. From Facebook to Instagram and Pinterest to YouTube, social media is here to stay, and you need to tap into it in order to help your business thrive. These are the top most important benefits to having several social media profiles.

Broaden Your Audience and Create Leads

Lead generating sites like Home Improvement Leads are fantastic at helping your company find new clientele, and social media has the potential to boost this even further. Every time a previous client shares one of your posts or tags your company in a photo, your business name is spread to their friends and family far and wide. It’s virtually guaranteed that someone seeing that post is going to need a contractor soon, and the fact that your professionalism and work product is backed by someone they care about strongly increases your chances for new business.

Community Interaction

The most profitable companies are the ones that can tout a project list comprised of 70 to 80 percent repeat business — and the only way to make that happen is by remaining at the forefront of your customers’ minds. Social media lets you easily keep your previous clients abreast of promotions you may run and new services you offer without the expense of flyers or the time commitment of personalized emails.

Keep an Eye on the Competition

An essential part of running a successful construction business is knowing who your competition is. Of course, you can always look through a company’s website, but social media gives you an important peek into how they interact with their clients and any new areas of expertise that may be in demand for their company. The more you can know what potential clients want, the better you can meet their needs, even if they aren’t asking your company specifically. Plus, you can learn the areas where your business excels over your competition and use that information in future marketing strategies.

Customer Insight and Feedback

It’s easy to see instantly how well a project is received when your audience comments, likes, or shares your photo on social media. In a lot of ways, your responses will be even more honest, since most people drop their guard when interacting from behind a screen. Though you do open yourself up to the potential of getting some brutal comments, the more feedback you get, the more you’ll know how to improve your business.

Overall, social media is incredibly effective at driving business for construction firms by connecting you directly to those who will use your services today and in the future. Do your business a favor and incorporate these platforms in your marketing strategies now. 

Courtni Wisenbaker ScheelCourtni Wisenbaker-Scheel is a mother of two, and lover of all things Danish modern. She enjoys writing professionally for Home Improvement Leads, with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home remodel projects with confidence.

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